Interaction With Your Narrowcasting Target Group (S)

Interaction With Your Narrowcasting Target Group (S)

More and more organizations use narrowcasting as a means of communication to provide targeted groups with targeted information in a fast, visual and often automated way. In many cases, that communication is one-way traffic. Too bad because the (technical) possibilities go far beyond that, which increases the interaction with the target group (s).

Think of monitors with touch functionality, NFC chips that automatically connect with mobile phones and sound and image sensors. This ensures that companies can offer more creative and targeted content. But also that expressions will become even more personal and you will really engage with your target group. In this blog, I give some tips for more interaction with your audience.

Interaction With Your Narrowcasting Target Group (S)

Let your audience choose

By integrating the smartphones and tablets, people are completely comfortable with touch technology and are used to navigating through content themselves. The same technology is also available on large format LCD screens. You can see it as a tablet with an image diagonal of more than a meter. This makes these screens ideal for digital signage in (semi) public buildings or on the street. By making content interactive, the audience can choose what he or she wants to see in a very accessible way.

In this way, information is ultimately tailored to the need at that moment. Consider the opening time of a store, playing a game or specific flight information at an airport. Smart databases can supplement this information with other relevant information. Such as an action that that specific store has at that moment or how far it is walking to the same store, in combination with a map and the visualization of the route to be walked.

Collect information from your audience

Narrowcasting can not only be used to inform the public but is equally suitable for gathering information about a target group. With touch displays, for example, it is easy to ask for the user experience of your target group or to collect other types of information. From age and gender to personal preferences and contact details. An ideal way to enrich the database and to better tailor content to this data. You can also integrate these information flows back into your database.

Interaction and experience in the fitting room

An LCD screen that can alternate between showing mirror image and content. A fairly new technology with which an unprecedented large interaction but also experience can be added to, for example, the fitting room. With this mirror screen shoppers can not only see how garments are, but also with a finger touch on the mirror to ask for help, create profiles that remember preferences and purchases and see how that sweater is in blue instead of in green. But displaying all the photos of the tried outfits in a row is also possible, so that the consumer can make an informed choice about which item of clothing is the best. Do not want to carry a bag with you all day long? No problem, order the item via the screen and have it delivered at home at the desired time.

Narrowcasting can therefore be much more than just sending information to selected target groups. The technology has made it possible for a long time to enter into a dialogue. Yet too little use is made of it. Striking because “choice” is the keyword of the generation X and Z. It fits the current zeitgeist to offer choice. Also in the field of narrowcasting content.

More about narrowcasting

Discover much more about narrowcasting, from trends and benefits to technology and various applications in our e-book. Or read our other blogs on this topic.

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