EBOOK READ (The Medium is the Massage) ¿ Marshall McLuhan

Read universally that is by anyone McLuhan makes this clear in is discussing of the role of perspective in Renaissance art in looking at such a painting you are affectively being told you will stand ere this is what you will see The placement of the viewer as a universal viewer the placement of the writer as a universal voice is the opposite movement from our obsession with the individual author or artist in much of the modern world think Shakespeare or CaravaggioWhat is really interesting in this is the move away from authored works that the new media present us with today and which McLuhan saw coming My favourite example of this at the moment is Wikipedia It is a text that is not really authored in the traditional sense there is no single author even of a single article but the fact of its existence is undeniable and a single article but the fact of its existence is undeniable and only is the uestion of who authored any part of Wikipedia of little interest it is mostly beside the pointToo extreme an example Well what about a television show Who is the author ere Is it the scriptwriter The director The producer The television network that commissioned the series The actors Although we may talk of a Kubrick film or even a David Lynch television series these seem exceptions to us today where from the makers of often makes me think the new film simply won t be nearly as good as the previous effort a response learnt from aversion therapy Film is collaboration the medium is not as individual or isolated as the authoring of a novel or the painting of a painting once wasOne of the things I ve taken to doing lately and I regret it as I m sure time spent reading newspapers is mostly time wasted is reading articles from The Age The Guardian and The Washington Post every day What is always a surprise is Wichtige Steuergesetze: mit Durchführungsverordnungen. (Textausgabe) how similar these three news sources from three continents are in what they presented as news McLuhan refers to this as the global village and this too would seem a difficult conclusion to argue with The value of the information we receive in the marketplace of this village may be of uestionable worth but that we are feed the same diet ofigh fat low nutrient guff right across the globe is certainly not uestionable McLuhan s main point is that the guff that comes at us via the new media is determined by the preferred style of that new media and ow this new media works His classic phrase the medium is the message is to the point ere The medium gets us to respond to the world in a new way and ow we respond to the world mediated via that medium is much interesting than any of the individual messages we think we are responding toThis really is an interesting little book It is almost a series of aphorisms although some of the aphorisms stretch over a couple of pages but often not made explicit by some remarkably interesting and illuminating images a bit like a Bird Brian review There are times when what McLuhan as to say seems frighteningly prescient given that this was written in the early 1960s Particularly when The Recruiter he talks about individuals being given the power to self publish and if that isn t what the Internet does it isard to know what it does do So over all a remarkably interesting and remarkably short text This book CEO Muscle has been on my list for so long now I am in awe of Marshall McLuhan built upon the work of Ferdinand T nnies and Max Weber Gemeinschaft und Gesellschaft andelped us understand the seismic waves that would trigger the reality uake that the media started in the 60 sthe effects of which we are still feeling todaynow than ever I read this and all of Marshall McLuhan s works decades ago when the ideas were revolutionary and often The Mad Wolf's Daughter hard to visualize Observer s today might find its pages unremarkable like looking at the splash page of a website Consider it this way you open a chest that s been buried since 1967 and find a fully functional smartphone that s very much like an iPhone 5 The smartphone is basic tech compared to what s in your pocket until you realize when it was builtWhen I firsteard of McLuhan using the term Global Village I ad a perplexing and nonsensical image of all people around the world living in grass uts and somehow Get Over It Fab Life holdingands and singing Kumbaya It wasn t until I leafed through the images in The Medium is the Massage that it No Prisoners Star Wars The Clone Wars hit me that my thinking was so entrenched in old patterns it couldn t process McLuhan s futurist ideas of the technologies that would transform not justow we interact but ow those technologies transform us from consumers into being part of the machineryAnyone writing a review such as this a blog or a tweet becomes the medium Classic pop theoretical discourse via kinetic typography and image on the effects of changing media in the 20th century Prescient Perhaps as relevant in today s yperconnectivity as in the television era of its conception And with a kind of ambivalence of value that seems appropriate once technology changes there s no going back and it may be useful to inventory the effects than to judge or decry ksssshhhhk ssiiiiiipppAhhhh leans back in chairNow Marshall McLuhan THAT was a real intellectua. The increasing speed of communication and the technological basis for our understanding of who we are come to life in this slender volume Although originally printed in 1967 the art and style in. Are there other people who wonder about thisGoodreads ONLY exists because of the goodwill of the people who do all the unpaid slave labour that keeps it where it is That is Manny and Paul Bryant me to a relatively insignificant extent whoever is reading thisIt is covered in offensive ads They are there because the site is able to make a lot of money by using OUR goodwill and turning into cashI wonder if there is anybody else out there offended by an ad that lets you get in touch with desperate Thai girls or inyourface amburger ads and would like to do something about itI ve never solicited votes before except for fun But I Would Now I would now like to solicit votes for this review on the basis that it is a serious issue and I would like to fight it and I ope others might tooI am a member of sites where they at least give you the choice of paying extra so as not to Cinque indagini romane per Rocco Schiavone (Il vicequestore Rocco Schiavone Vol. 6) have advertising in your face and I for one would greatly appreciate this option I spend my life avoiding advertising I don t want TV thatas advertising I don t listen to radio that Professor Astro Cat's Human Body Odyssey has advertising and I strongly object to Internet sites that force me to watch advertising when I AM THE ONE THAT HAS MADE THE SITE WORTHY OF BEING ADVERTISEDGoodreads policy is thisWhat do i do if i see an annoying ad on goodreadsGoodreads uses a variety of ad networks to serve advertisements on the site which means occasionally things slip through that we can t control We do try our best to keep our ads relevant appropriate and useful to membersWe ask our ad networks not to include disruptive ads but sometimes one slips through Pleaseelp us by reporting any ads that match the following Auto expanding or auto sound ads Ads that expand or play sound on mouse over on click is fine Ads that contain nudity or other offensive materialIf you find one please send a screenshot and the ad s destination url to supportgoodreadscom and we ll do our best to block it as soon as possible This is Squash Basics - How To Play Squash hilarious I define advertising of that type ie inmyface not something I choose to look at as offensive in principle I do not want to see aamburger ad I do not want to see an ad trying to get goodreads viewers interested in Thai wives I do not want to see anything in between these I would not object on a booksite to see advertisements specifically about books and clearly associated themes That s it Oh actually I What Is a Googly?: The Mysteries of Cricket Explained have this further thought I would pay if Iave to to avoid ads being in my face but why can t they be classifed Ie in a separate link where I can CHOOSE to see them if I want toApparently goodreads is only worth 1M This is not about the survival of the site and Of Magic and Mating New Canton Republic having toave ads to pay the costs It is about these sites building themselves up on the basis of unpaid work by the users which becomes something that makes goodreads valuable Who owns goodreads At which point after building it up are they going to sell it for a pretty sum to I ask these uestions because that is what 竹光始末 The Bamboo Sword And Other Samurai Tales happens to these sorts of sites all the time and itas important implications for us as consumersYeah well I Bloodleaf hope somebody out there agrees with me The ideas are genius and brilliant and groundbreaking even today but the graphic design element felt a little messy and random to me and at time the writing would get superfluous Much recommended though to learn about this important process of thought Also it s super super uick Our Age of Anxiety is in great part the result of trying to do today s job with yesterday s tools with yesterday s concepts I came to know about McLuhan thanks to Neil Postman s work called Amusing ourselves to Death Neil Postman inis work discussed extensively about the various forms of sources used by the people for the pursuit of knowledge and truth over the times of The Confusion: Books Four & Five of The Baroque Cycle human civil For a book published 5o years ago this short bookas aged very well beyond a few references to the technology of the times Still can t believe that we didn t read this in my graduate program since so many authors name dropped McLuhan A Prophetic Book Written Decades Ago Most all of it Applies Today The Medium is the Massage became a cult bestseller in the 1960s due to its broad ranging appeal that made sense of the current age and the future and also because of its incredible layout from graphic designer uentin FioreBut this is than just a Mismatch hip book with innovative graphicsIt informs us of where we are today why Because Marshall McLuhan talks about media in the form of integrated circuitsMarshall McLuhan doesn t mention the word Internet but I d imaginee d not be surprised by itMcLuhan does not talk about the Internet but Going All the Way Planning for a Marriage That Goes the Distance he talks around it He sees media s future the integrated circuit and talks aboutow this is the next stepHe talks about Test logiciel en pratique how Gutenberg s printing press made an entity known as the public and expanded from thereMcLuhan as Nostradamus Jennifer Wright noted in Get Well Soon History s Worst Plagues and the Heroes Who Fought Them that Nostradamusad no magic to Two Badges The Lives of Mona Ruiz his prophecies at least not in the standard senseShe argues that Nostradamus was just an incredibly intelligent educated open minded. The Medium is the Massage is Marshall McLuhan's most condensed and perhaps most effective presentation ofis ideas Using a layout style that was later copied by Wired McLuhan and coauthordesigne. And forward thinking individual Thus many of A Queen's Spy Plus The Tudor Heresy - Mercenary For Hire Series: Tudor Historical Fiction Novels - Adventure Fiction (Tudor Mystery Trials) his innovative thoughts often came trueYou can argue the same for McLuhan There is no magic inis thoughts at least not in the standard sense He s just an incredible intelligent visionary who finds a way to see things we do notSo put im up there with Nostradamus and VoltaireAnd if you want an accessible entry point into is thoughts I d recommend The Medium is the Massage it s great This was a much interesting read than I suspected it would be before I started The argument runs a bit like thisEvery technology only makes sense in as far as it extends a uman sense or ability The car makes us better walkers The telephone for example could be seen as a much improved uman ear allowing us to ear across continents or a plough be seen as a much improved uman ear allowing us to ear across continents

"or a plough "
a plough improved uman The Eatonville Anthology hand allowing us to dig up an entire field Stick with this idea for a moment and soon we see that weave used technology to turn ourselves into gods One of my favourite examples being Hermes the messenger god who Homer tells us could run swifter than the wind Now when I am finished with this review it could potentially be read by millions of people all over the planet within moments of my clicking Save Hermes The TM Techniue An intro Transcendental Meditation Teachings Maharishi Mahesh YOgi Arkana has nothing on modern technology I nowave a voice continuing the metaphor of the technologically extended Das Glücksbüro human body loud enough to ring out across the entire planet whereas in announcing the death of Pan all the gods could muster was a voice to boom out across the waves toward a single boatNow auman with a voice that can travel at the speed of light across the entire planet and a fire stick that can set fire in an instant to an entire city or with enough such atomic weapons potentially end all life on the planet is a substantially different beast to that Bodies in the Bog and the Archaeological Imagination human sunter gatherer ancestors Not only can such a Daughter of Moloka'i human transform the environment in ways aunter gatherer could never dream of doing but this The Santa Cruz Haggadah - Leader's Edition (Regular) human will also be transformed in turn by the sheer power of their new found limbs their new found abilities their new found super powers For much ofuman This Could Be Our Future history weave wondered what it must be like to fly what it must be like to see what is Keepers of the Record: The History of the Hudson's Bay Company Archives happening through walls and what it must be like to run faster than a cheetah All of which are such commonplaces today theyave become too trivial to really rate a mentionAnd yet we rarely ask ourselves just what these new and impressive powers Interaction Concepts of Personality have done to our conceptions of ourselvesIf language and communication are fundamental attributes thatelp to define what it is to be Entdeckungsreise in Die S�dsee Und Nach Der Berings Stra�e Zur Erforschung Einer Nord�stlichen Durchfahrt Vol 1 human thenow communication Lace Leather has changed ought to alsoelp change our perception of Instrumentation and Sensors for Engineering Applications how we define ourselves There are clear stages in the development ofuman communication and these are related to the senses that Cold Calling Techniques (That Really Work!) have beeneightened and made powerful by the application of new technologies The difference between a culture that must rely on the oral transmission of data compared to one that can rely on a written technology is substantial It is a standard trope now to uote Socrates concerns with writing and that is done once again in this text but perhaps Les chatons magiques - tome 01 : Une jolie surprise (01) his is a point that cannot really be made too often no new technology comes without some costs and writing cost us our memories When the eye becomes an ear the need for a perfect ear diminishes If anything McLuhan does not really go far enoughere As Luria points out in Cognitive Development Its Cultural and Social Foundations access to literacy is not a minor matter of just undermining our memories but rather it fundamentally changes our abilities to categorise knowledge think syllogistically or seuentially and not to put too fine a point on it think logicallyWe trust our eyes than we trust our ears and this is interesting particularly in the move from the print obsessed world toward out new obsession with television images Television can t really cope very well with words even dialogue in dramas is pared back to a minimum and drama on television is not at all like drama in a theatre When plays are shown on television they appear wrong they seem very stodgy and even bloated Television as moved the eye back from being an ear to once again being an eye but a terrifyingly all seeing eye at least seemingly so Ezra Pound said poetry was really about capturing images and written text we often forget is a visual medium not really an aural one but this obsession with images seems to reach its peak with televisionThe book and the framed picture were interesting moments in the technological development of uman culture prior to the book as made available by Herr Gutenberg there really weren t what we would today call authors Texts often did not Queer, There, and Everywhere: 23 People Who Changed the World have single authors and those that clearly did often were not even signed But the commoditisation of works including art works getting frames meant an interesting dialectical process was put in train On the oneand the individual was asserted as author painter creator and on the other the individual lost some of their individuality This was because they ad to subsume themselves in their text so as to allow that text to be. R uentin Fiore combine word and image to illustrate and enact the ideas that were first put forward in the dense and poorly organized Understanding Media McLuhan's ideas about the nature of media. ,

The Medium is the Massage