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East The Raja and the Yuvraj is about Rohit THE RAJA AND SABYASACHI YUVRAJ AND THEIR DESIGNS "the Raja and Sabyasachi Yuvraj and their designs Tailor is the various tailors and boutiues that work out of garages and copy the designer outfits the heroines wear in the filmMy favourite In the red is about the Patan Patola Saree of Gujarat an heirloom in which she meets and interviews weavers from Gujarat and describes the intricacies of making the saree Peanuts as Salary Free Trips to Paris is about journalists getting free trips abroad in lieu of positive reviews Overall a good reference book for the people who want to know the nitty grittys of the Indian fashion industry. N fashion Shefalee provides a commentary on new social behaviour urban culture generational differences and the compulsions behind conspicuous consumption in a country splitting at the seams with ineualities of opportunity and wealth From Nagaland to Patan Mumbai Delhi and Punjab Powder Room mirrors how and why India ‘does’ fashio. R Price on reuest is about Jennifer a girl from a middle class family working for an unnamed luxury store in DLF Emporio She knows how to address a customer and sells clothes at prices that are six times her monthly salary The third chapter The Ludhiana Ladies is all about their obsession with brands which cover them from head to toe She mentions about how money drives them The fourth chapter Walk Don t talk is about Nagma a small time model who wants to become an actress Boy Interrupted is about Imcha Imchen from Nagland a former student of NID who suffers from bipolar disorder and invites the author to the Hornbill Festival in the North. F people who make the industry what it is from a lower middle class girl who sells global luxury for a living to a designer who fights the inner demons of child sexual abuse yet manages to survive and thrive in the business of fashion or a Ludhiana housewife on a "Perpetual Fashion High Besides Candid Interviews Of Known Names In "fashion high Besides candid interviews of known names in .
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I heard Shefalee Vasudev "Talk To Chris On Radio One Delhi About Her Book "to Chris on Radio One Delhi about her book Room The untold story of Indian Fashion on my way to work one morning She was narrating the story of the Ludhiana Ladies who actually want to feel wear and look Branded This really caught my attention and I went ahead and bought the book All the chapters of the book have a story to tell She has covered the many parts of India and tried to give an insiders view of the Fashion industryThe first chapter Dry Clean Only is the story of Raakesh Agarvwal a successful designer who trained under Tarun Tahiliani He defends India s obsession with bling The second chapte. Ever been intrigued by the Indian Fashion Industry its stereotypes of drugged models gay designers and fascinating but unaffordable clothes Join Shefalee Vasudev former ditor of Marie Claire and an acclaimed fashion journalist on a deep sea dive into the gagging depths of Indian fashion In Powder Room she offers an insider’s view ,